Thursday, March 24, 2011

The Pixel Project : Celebrity Male Role Model Pixel Reveal Campaign

The Pixel Project, a global volunteer-led virtual non-profit organisation working to end Violence Against Women (VAW), invites you to take part in our first ever Celebrity Male Role Model Pixel Reveal campaign which launched on the 100th anniversary of International Women’s Day. This campaign aims to raise US$1 million for the VAW cause while inspiring men and women worldwide to work together to end VAW. This year’s beneficiaries are Malaysia’s Women’s Aid Organisation and the U.S.A.’s National Coalition Against Domestic Violence.

The campaign encourages a global audience to collectively unveil a million-pixel mystery collage of 4 world-famous celebrity male role models by donating US$1 per pixel. The distinguished line-up includes a Nobel Laureate, a Pulitzer Prize Winner and superstar Environmentalist. These world-exclusive portraits are taken by award-winning international photographer, Jillian Edelstein.

Our male role models have also recorded exclusive public service announcements speaking out against VAW which will be launched as each man is revealed. By highlighting positive male role models, we aim to galvanise men and boys to get on board the cause by demonstrating that they have a major role to play in ending VAW. 

P.S: The Project and related Website is owned and operated by Pixel and its licensors, and the Information and Services (and any intellectual property and other rights relating thereto) are and will remain the property of Pixel and its licensors and suppliers. The trademarks, logos, and service marks displayed on the Website (collectively, the “Trademarks”) are the registered and unregistered trademarks of Pixel, Pixel licensors and suppliers, and/or others. SimplyJITH wishes to support the above project and this post is issued to disseminate information, for which necessary permissions were taken from The Pixel Project.